T-Shirt & Jeans Handbags
below are some examples of handbags i designed for the fun loving brand, T-Shirt & Jeans Handbags. this demographic ranged from 12-26 years of age. i designed fun casual bags that could be worn everyday as well as kitchy fast fashion backpacks with cute artwork. Most of the below handbag designs were sold to companies such as Target, Kohls and francesca's. These styles were reordered season after season in different colors as these designs sold well above expectations.
PALOMA BASKET BAG
Basket bags were in high demand during the planning of this spring/summer season. basket bags were too expensive to produce for our target price point. one solution was to create a large perforation on a tote to mimic the popular basket bag. this style was very successful as it gave the customer a sense of great value being made out of faux leather while still being able to buy into a variation of the basket bag.
Embroidery and Print artwork
i have gained an abundant amount of knowledge on the capabilities of production overseas when it involves Digital and hand-drawn artwork. Below are some examples of embroidery & print custom artwork i have created and the finished product along side it. I oversaw all responsibility and communicated with overseas to ensure that artwork was in the correct format or revised artwork to be compatible with overseas factories.